At a Glance: The Alsace Region

Linking France, Switzerland and Germany together, this beautiful part of eastern France attracts tourists and investors alike for any kind of meeting, incentive, or team-building activity in its prestigious venues. The region also has an excellent reputation for its architectural, culinary and winemaking heritage.


The capital of Alsace wines, this cosy city combines art-de-vivre with heritage. Part of the tri-national network of the Upper Rhine, it has for many years been established as a prime destination for business tourism.

The prestige quarter features numerous historic sites, such as the Koïfhus (5th century customs house), the Catherinettes (located in an old church), Unterlinden Museum (former municipal baths) and the Municipal Theatre. Once your meeting is over, you can enjoy a stroll through the vineyards or stop by the 10,000 sqft casino, unless you’d prefer to relax at the 38,000 sqft spa. Here you’ll be thrilled to find three heated pools, water activities, hydro massage areas, a Turkish bath, a sauna and beauty treatments. Other recreational options: tour the Haut-Koenigsbourg Castle, which is just a short drive away, or drive down the Alsace Wine Route in an antique car or a 2 CV for fun wine tasting and cultural activities.


Mulhouse, a city of art and history and the second-largest urban area in Alsace, has successfully capitalised on its unique heritage born of a rich industrial past, through attractions such as the Automobile Museum and the Museum of Printed Textiles.

Beyond business, there is much enjoyment to be had: get some fresh air at the Zoological and Botanical Park, or enjoy the fine weather at the Jardins du Temps, just a few kilometres outside of town; discover the new go-to place for motorcycle enthusiasts: La Grange à Bécanes – Rhine Motorcycle Museum (opened in 2013); stroll through the new district, a symbol of flourishing industry in Mulhouse, or the Rebberg, the hangout of the industrial bourgeoisie; reach for the sky by visiting the Vosges Mountains; cultivate yourself by visiting the Automobile Museum, the Train Museum, the Textile Museum or the EDF-Electropolis Museum; go shopping for local products at La Boutique; get hands-on with art at an exhibition at the Kunsthalle or during the Biennale “Mulhouse 00”; and make some fascinating discoveries thanks to the greeters – passionate volunteers who will share intriguing secrets about their city.


Strasbourg, the capital of Alsace is also the European capital of democracy and human rights, a UNESCO World Heritage Site, a vibrant cultural scene that is open to dialogues and debates such as those organized here during the 60th anniversary of NATO, and more. For recreation during your free time, there is a wide range of possibilities: the Cathedral, imperial palaces, half-timbered houses, medieval alleyways and 11 museums.

Relax and enjoy a delicious meal in one of the city’s starred restaurants for authentic Alsatian cooking and be sure to pair it with a traditional Alsatian wine. Strasbourg and its surrounding areas also offer wonderful outdoor opportunities: treasure hunts on the city streets, canoeing on the River Ill, mountain biking, city cycling, and in wintertime: Yeti hunts.


Fatiha Kritter-Rachedi
Alsace Tourism
+33 (0)3 89 24 73 82